Doing focus groups /

'Doing Focus Groups' provides practical advice on planning and organizing successful groups. Rose Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analysing data.

Bibliographic Details

Main Author:	Barbour, Rosaline S.
Format:	eBook
Language:	English
Published:	Los Angeles, [Calif.] ; London : SAGE, 2007.
Series:	Sage qualitative research kit.
Subjects:	Focus groups. Electronic books.
Online Access:	Connect to the full text of this electronic book