Developing advertising with qualitative research /

This title considers the contribution that qualitative market research can make to the development of advertising. It explores the potential contribution made by qualitative research within the specific demands of advertising development, but also reflects on its limitations.

Bibliographic Details

Main Author:	Wardle, Judith
Format:	eBook
Language:	English
Published:	[Thousand Oaks, Calif.] : [SAGE], [2010]
Series:	Qualitative market research ; 6.
Subjects:	Advertising > Research. Qualitative research. Electronic books.
Online Access:	Connect to the full text of this electronic book