Delivering results in qualitative market research /

Qualitative market research exists to fulfil the needs of those that it serves. This text shows practitioners how to deliver the 'product' of qualitative market research.

Bibliographic Details

Main Author:	Lillis, Geraldine
Format:	eBook
Language:	English
Published:	[Thousand Oaks, Calif.] : [SAGE], [2010]
Series:	Qualitative market research.
Subjects:	Marketing research. Electronic books.
Online Access:	Connect to the full text of this electronic book