Competitive Identity : The New Brand Management for Nations, Cities and Regions /

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places c...

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Bibliographic Details

Main Author:	Anholt, Simon (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2007.
Subjects:	Business and Management. Corporate Communication/Public Relations. International Business. International Relations. Marketing. Business. International business enterprises. International relations. Public relations. Electronic books.
Online Access:	Connect to the full text of this electronic book