Corporate Social Responsibility : Balancing Tomorrow's Sustainability and Today's Profitability /

Many companies recognize the importance of corporate social responsibility, but seek to understand how this can be harmonized with current profitability. This new approach draws upon many contemporary examples to show how to balance short term profitability with long term sustainability.

Bibliographic Details

Main Author:	Hawkins, David E. (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2006.
Subjects:	Business and Management. Business Ethics. Corporate Social Responsibility. Management. Business ethics. Business. Social responsibility of business. Electronic books.
Online Access:	Connect to the full text of this electronic book