Sense and Respond : The Journey to Customer Purpose /

The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The customer is at the centre of the process and the organisation needs to respond in a holistic way so that the customer can impact on the design and...

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Bibliographic Details

Main Authors:	Barlow, Susan (Author), Faulkner, Mike (Author), Parry, Stephen (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2005.
Subjects:	Business and Management. Finance, general. Management. Business. Finance. Electronic books.
Online Access:	Connect to the full text of this electronic book