Identifying Hidden Needs : Creating Breakthrough Products /

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs...

Full description

Bibliographic Details

Main Authors:	Goffin, Keith (Author), Koners, Ursula (Author), Lemke, Fred (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Subjects:	Business and Management. Business Mathematics. Business Strategy/Leadership. Industries. Innovation/Technology Management. Marketing. Operation Research/Decision Theory. Business mathematics. Business. Decision making. Industrial management. Leadership. Management. Operations research. Electronic books.
Online Access:	Connect to the full text of this electronic book