Ernest Dichter and Motivation Research : New Perspectives on the Making of Post-war Consumer Culture /
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Eu...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
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London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2010.
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| Online Access: | Connect to the full text of this electronic book |
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