Ernest Dichter and Motivation Research : New Perspectives on the Making of Post-war Consumer Culture /

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Eu...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Gries, Rainer (Editor), Schwarzkopf, Stefan (Editor)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Subjects:	History. Cultural History. Economic History. European History. Modern History. Social History. US History. Civilization > History. Economic history. History, Modern. Social history. Europe > History. United States > History. Electronic books.
Online Access:	Connect to the full text of this electronic book