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Ernest Dichter and Motivation Research : New Perspectives on the Making of Post-war Consumer Culture /

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The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Eu...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Gries, Rainer (Editor), Schwarzkopf, Stefan (Editor)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Subjects:
History.
Cultural History.
Economic History.
European History.
Modern History.
Social History.
US History.
Civilization > History.
Economic history.
History, Modern.
Social history.
Europe > History.
United States > History.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
Item Description:Electronic resource.
Physical Description:1 online resource (XII, 293 pages)
ISBN:9780230293946
DOI:10.1057/9780230293946