Customer Experience : Future Trends and Insights /

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference,...

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Bibliographic Details

Main Authors:	Shaw, Colin (Author), Dibeehi, Qaalfa (Author), Walden, Steven (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Subjects:	Business and Management. Business Strategy/Leadership. Corporate Communication/Public Relations. Customer Relationship Management. Management. Medical Sociology. Sales/Distribution. Business. Customer relations > Management. Leadership. Public relations. Sales management. Social medicine. Electronic books.
Online Access:	Connect to the full text of this electronic book