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The Wine Wars : The Mondavi Affair, Globalisation and 'Terroir' /

This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in con...

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Bibliographic Details
Main Author: Torrès, Olivier (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2006.
Subjects:
Business and Management.
International Business.
Small Business.
Business.
International business enterprises.
Small business.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.
Item Description:Electronic resource.
Physical Description:1 online resource (XIII, 170 pages)
ISBN:9780230624917
DOI:10.1057/9780230624917