The Wine Wars : The Mondavi Affair, Globalisation and 'Terroir' /

This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in con...

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Bibliographic Details

Main Author:	Torrès, Olivier (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2006.
Subjects:	Business and Management. International Business. Small Business. Business. International business enterprises. Small business. Electronic books.
Online Access:	Connect to the full text of this electronic book