Marketing Through Turbulent Times /

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundatio...

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Bibliographic Details

Main Author:	Darroch, Jenny (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Subjects:	Business and Management. Business Finance. Business Strategy/Leadership. Customer Relationship Management. Marketing. Medical Sociology. Business enterprises > Finance. Business. Customer relations > Management. Leadership. Social medicine. Electronic books.
Online Access:	Connect to the full text of this electronic book