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Strategies of Multinationals in Central and Eastern Europe : Innovation Systems and Embeddedness /

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The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the na...

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Bibliographic Details
Main Author: Chobanova, Yordanka (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009.
Subjects:
Business and Management.
Business Strategy/Leadership.
Development Economics.
Economic Systems.
Economics general.
International Business.
International Economics.
Business.
Development economics.
Economics.
International business enterprises.
International economic relations.
Leadership.
Management science.
Electronic books.
Online Access:Connect to the full text of this electronic book
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by Chobanova, Yordanka, 1980-
Published 2009
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