Strategies of Multinationals in Central and Eastern Europe : Innovation Systems and Embeddedness /

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the na...

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Bibliographic Details

Main Author:	Chobanova, Yordanka (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009.
Subjects:	Business and Management. Business Strategy/Leadership. Development Economics. Economic Systems. Economics general. International Business. International Economics. Business. Development economics. Economics. International business enterprises. International economic relations. Leadership. Management science. Electronic books.
Online Access:	Connect to the full text of this electronic book