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Strategies of Multinationals in Central and Eastern Europe : Innovation Systems and Embeddedness /

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The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the na...

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Bibliographic Details
Main Author: Chobanova, Yordanka (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009.
Subjects:
Business and Management.
Business Strategy/Leadership.
Development Economics.
Economic Systems.
Economics general.
International Business.
International Economics.
Business.
Development economics.
Economics.
International business enterprises.
International economic relations.
Leadership.
Management science.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
Item Description:Electronic resource.
Physical Description:1 online resource (XVI, 269 pages)
ISBN:9780230250956
DOI:10.1057/9780230250956