Creative Cost-Benefits Reinvention : How to Reverse Commoditization Hell in the Age of Customer Capitalism /

Using concrete examples this book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations.

Bibliographic Details

Main Author:	Dussart, Christian (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2010.
Subjects:	Business and Management. Business Strategy/Leadership. Customer Relationship Management. Business. Customer relations > Management. Leadership. Electronic books.
Online Access:	Connect to the full text of this electronic book