Essays on New Product Development in Emerging Markets /

Bibliographic Details

Main Author:	Hanson, Nicole Lynn (Author)
Other Authors:	Shankar, Venkatesh, 1962- (Thesis advisor)
Format:	Thesis eBook
Language:	English
Published:	[College Station, Texas] : [Texas A & M University], [2015]
Subjects:	Major Marketing. Innovation Emerging markets New product development Firm value
Online Access:	Link to OAK Trust copy