Media, Organizations and Identity /
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Medi...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2010.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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