Media, Organizations and Identity /

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Medi...

Full description

Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Chouliaraki, Lilie (Editor), Morsing, Mette (Editor)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Subjects:	Business and Management. Industries. Management. Media Studies. Organization. Business. Communication. Planning. Electronic books.
Online Access:	Connect to the full text of this electronic book