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Media, Organizations and Identity /

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The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Medi...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Chouliaraki, Lilie (Editor), Morsing, Mette (Editor)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Subjects:
Business and Management.
Industries.
Management.
Media Studies.
Organization.
Business.
Communication.
Planning.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
Item Description:Electronic resource.
Physical Description:1 online resource (XII, 214 pages)
ISBN:9780230248397
DOI:10.1057/9780230248397