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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

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'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. Over 150 scales are included in the handbook, many of which were originally published in marketing- and consumer-related jou...

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Bibliographic Details
Main Author: Bearden, William O., 1945-
Corporate Author: Association for Consumer Research (U.S.)
Other Authors: Netemeyer, Richard G., 1956-
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, [1999]
Edition:2nd ed.
Subjects:
Marketing research.
Consumer behavior > Research.
Electronic books.
Online Access:Connect to the full text of this electronic book
Connect to the full text of this electronic book

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