Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. Over 150 scales are included in the handbook, many of which were originally published in marketing- and consumer-related jou...

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Bibliographic Details

Main Author:	Bearden, William O., 1945-
Corporate Author:	Association for Consumer Research (U.S.)
Other Authors:	Netemeyer, Richard G., 1956-
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. ; London : SAGE, [1999]
Edition:	2nd ed.
Subjects:	Marketing research. Consumer behavior > Research. Electronic books.
Online Access:	Connect to the full text of this electronic book Connect to the full text of this electronic book