Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. Over 150 scales are included in the handbook, many of which were originally published in marketing- and consumer-related jou...
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| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. ; London :
SAGE,
[1999]
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| Edition: | 2nd ed. |
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| Online Access: | Connect to the full text of this electronic book Connect to the full text of this electronic book |
| Summary: | 'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. Over 150 scales are included in the handbook, many of which were originally published in marketing- and consumer-related journals or conference proceedings. |
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| Item Description: | Published in cooperation with the Association for Consumer Research. Electronic resource. |
| Physical Description: | 1 online resource (xiv, 537 pages) |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9781452224923 (ebook) : |