Qualitative methods in business research /
Covering all the major qualitative approaches in business studies, this practical, how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting.
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| Format: | eBook |
| Language: | English |
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Los Angeles, [Calif.] ; London :
SAGE,
2008.
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| Online Access: | Connect to the full text of this electronic book |
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