Qualitative methods in business research /

Covering all the major qualitative approaches in business studies, this practical, how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting.

Bibliographic Details

Main Author:	Eriksson, Päivi
Other Authors:	Kovalainen, Anne
Format:	eBook
Language:	English
Published:	Los Angeles, [Calif.] ; London : SAGE, 2008.
Subjects:	Business > Research. Qualitative research. Electronic books.
Online Access:	Connect to the full text of this electronic book