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Qualitative methods in business research /

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Covering all the major qualitative approaches in business studies, this practical, how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting.

Bibliographic Details
Main Author: Eriksson, Päivi
Other Authors: Kovalainen, Anne
Format: eBook
Language:English
Published: Los Angeles, [Calif.] ; London : SAGE, 2008.
Subjects:
Business > Research.
Qualitative research.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Covering all the major qualitative approaches in business studies, this practical, how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting.
Item Description:Electronic resource.
Physical Description:1 online resource (xii, 337 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9780857028044 (ebook) :