Marketing research : a practical approach /

Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.

Bibliographic Details

Main Author:	Kolb, Bonita M.
Format:	eBook
Language:	English
Published:	Los Angeles, [Calif.] ; London : SAGE, 2008.
Subjects:	Marketing research. Electronic books.
Online Access:	Connect to the full text of this electronic book Connect to the full text of this electronic book