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Statistics for marketing and consumer research /

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Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as shows how it is applied.

Bibliographic Details
Main Author: Mazzocchi, Mario
Format: eBook
Language:English
Published: Los Angeles, Calif. ; London : SAGE, 2008.
Subjects:
Mathematical statistics.
Marketing research > Statistical methods.
Consumers > Research > Statistical methods.
Electronic books.
Online Access:Connect to the full text of this electronic book
Connect to the full text of this electronic book
Description
Summary:Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as shows how it is applied.
Item Description:Electronic resource.
Physical Description:1 online resource (xviii, 412 pages) : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9780857024657 (ebook) :