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Statistics for marketing and consumer research /

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Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as shows how it is applied.

Bibliographic Details
Main Author: Mazzocchi, Mario
Format: eBook
Language:English
Published: Los Angeles, Calif. ; London : SAGE, 2008.
Subjects:
Mathematical statistics.
Marketing research > Statistical methods.
Consumers > Research > Statistical methods.
Electronic books.
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Call Number: HF5415.2
 
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