Public information campaigns and opinion research : a handbook for the student and practitioner /

Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools.

Bibliographic Details

Other Authors:	Klingemann, Hans-Dieter, Römmele, Andrea, 1967-
Format:	eBook
Language:	English
Published:	London : SAGE, 2002.
Subjects:	Advertising, Political. Political campaigns. Public opinion polls. Communication in politics. Advertising campaigns. Electronic books.
Online Access:	Connect to the full text of this electronic book