Understanding audiences : theory and method /

Understanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences.

Bibliographic Details
Main Author:	Ruddock, Andy
Format:	eBook
Language:	English
Published:	London : SAGE, 2001.
Subjects:	Mass media > Audiences > Research. Mass media > Influence > Research. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number:		P96.A83

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