How to ask survey questions /

This text shows readers how to ask valid and reliable questions for the context, determine whether to use open or closed questions, choose the right type of measurement for responses to survey questions, ask questions that get at attitude, behavior, and knowledge, and develop factorial, conjoint and...

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Bibliographic Details

Main Author:	Fink, Arlene
Format:	eBook
Language:	English
Published:	Thousand Oaks, [Calif.] ; London : SAGE, 2002.
Edition:	2nd ed.
Series:	Survey kit ; 2.
Subjects:	Surveys > Methodology. Social sciences > Research. Interviewing. Electronic books.
Online Access:	Connect to the full text of this electronic book