Scaling procedures : issues and applications /

'Scaling Procedures' examines the issues involved in developing and validating multi-item self-report scales of latent constructs. It supplies cutting-edge strategies for developing and refining measures.

Bibliographic Details

Main Author:	Netemeyer, Richard G., 1956-
Other Authors:	Bearden, William O., 1945-, Sharma, Subhash
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. ; London : SAGE, [2003]
Subjects:	Scaling (Social sciences) Electronic books.
Online Access:	Connect to the full text of this electronic book