Qualitative methods for marketplace research /
The author draws on techniques from anthropology, sociology psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.
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| Format: | eBook |
| Language: | English |
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Thousand Oaks, Calif. ; London :
SAGE,
[2001]
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| Online Access: | Connect to the full text of this electronic book |
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