Qualitative methods for marketplace research /

The author draws on techniques from anthropology, sociology psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.

Bibliographic Details

Main Author:	Sayre, Shay
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. ; London : SAGE, [2001]
Subjects:	Marketing research > Methodology. Electronic books.
Online Access:	Connect to the full text of this electronic book