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Qualitative methods for marketplace research /

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The author draws on techniques from anthropology, sociology psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.

Bibliographic Details
Main Author: Sayre, Shay
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, [2001]
Subjects:
Marketing research > Methodology.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The author draws on techniques from anthropology, sociology psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.
Item Description:Electronic resource.
Physical Description:1 online resource (xv, 255 pages) : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781412985543 (ebook) :