Practical Pricing : Translating Pricing Theory into Sustainable Profit Improvement /

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

Bibliographic Details

Main Author:	Calogridis, Michael (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2010.
Subjects:	Economics. Economic Theory/Quantitative Economics/Mathematical Methods. Management. Marketing. Operation Research/Decision Theory. Trade. Business. Commerce. Decision making. Operations research. Electronic books.
Online Access:	Connect to the full text of this electronic book