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Testimonial Advertising in the American Marketplace : Emulation, Identity, Community /

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This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.

Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Moskowitz, Marina (Editor), Schweitzer, Marlis (Editor)
Format: eBook
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2009.
Subjects:
History.
Cultural History.
Economic History.
History of the Americas.
Marketing.
Modern History.
US History.
Civilization > History.
Economic history.
History, Modern.
America > History.
United States > History.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.
Item Description:Electronic resource.
Physical Description:1 online resource (248 pages)
ISBN:9780230101715
DOI:10.1057/9780230101715