Testimonial Advertising in the American Marketplace : Emulation, Identity, Community /

This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.

Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Moskowitz, Marina (Editor), Schweitzer, Marlis (Editor)
Format:	eBook
Language:	English
Published:	New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2009.
Subjects:	History. Cultural History. Economic History. History of the Americas. Marketing. Modern History. US History. Civilization > History. Economic history. History, Modern. America > History. United States > History. Electronic books.
Online Access:	Connect to the full text of this electronic book