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Globalizing Ideal Beauty : How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century /

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research tha...

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Bibliographic Details
Main Author: Sutton, Denise H. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2009.
Subjects:
Business and Management.
Economic History.
Industries.
Marketing.
Business.
Economic history.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Item Description:Electronic resource.
Physical Description:1 online resource (224 pages)
ISBN:9780230100435
DOI:10.1057/9780230100435