Globalizing Ideal Beauty : How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century /

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research tha...

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Bibliographic Details

Main Author:	Sutton, Denise H. (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2009.
Subjects:	Business and Management. Economic History. Industries. Marketing. Business. Economic history. Electronic books.
Online Access:	Connect to the full text of this electronic book