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Services marketing.

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Bibliographic Details
Main Authors: Zeithaml, Valarie A. (Author), Bitner, Mary Jo (Author), Gremler, Dwayne D. (Author)
Corporate Author: Texas A & M University. Department of Marketing
Other Authors: Parish, Janet Turner
Format: Book
Language:English
Published: Boston : McGraw-Hill Learning Solutions, [2013]
Edition:Custom edition for Texas A&M University.
Subjects:
Service industries > Marketing.
Customer services.
Marketing.
Description
Item Description:"Selected materials for Texas A&M University"
Selected chapters from: Services marketing, sixth edition / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Instructor, Janet Parish.
Physical Description:iv, 348 pages : illustrations ; 26 cm
Bibliography:Includes bibliographical references.
ISBN:9780077833039
0077833031
9781121749238
1121749232