Services marketing.

Bibliographic Details
Main Authors:	Zeithaml, Valarie A. (Author), Bitner, Mary Jo (Author), Gremler, Dwayne D. (Author)
Corporate Author:	Texas A & M University. Department of Marketing
Other Authors:	Parish, Janet Turner
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill Learning Solutions, [2013]
Edition:	Custom edition for Texas A&M University.
Subjects:	Service industries > Marketing. Customer services. Marketing.

West Campus Library: Stacks