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Ethics and neuromarketing : implications for market research and business practice /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Thomas, Andrew R. (Editor), Pop, Nicolae Alexandru (Editor), Iorga, Anna Maria (Editor), Ducu, Cristian (Editor)
Format: eBook
Language:English
Published: Cham, Switzerland : Springer, [2017]
Subjects:
Neuromarketing > Moral and ethical aspects.
Marketing > Psychological aspects.
Marketing > Moral and ethical aspects.
Electronic books.
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Call Number: HF5415.12615 .E85 2017
 
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HF5415.12615 .E85 2017 Available