Handbook of public opinion research /

An indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has.

Bibliographic Details

Other Authors:	Donsbach, Wolfgang, 1949-, Traugott, Michael W.
Format:	eBook
Language:	English
Published:	London : SAGE, 2007.
Subjects:	Public opinion. Public opinion polls. Electronic books.
Online Access:	Connect to the full text of this electronic book