The SAGE handbook of persuasion : developments in theory and practice /
Persuasion is presented here on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each...
| Uniform Title: | Persuasion handbook. |
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks, California :
SAGE Publications,
2012.
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| Edition: | Second edition. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Persuasion is presented here on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges. |
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| Item Description: | Previous edition published in print as: The persuasion handbook. 2002. |
| Physical Description: | 1 online resource (447 pages) : illustrations (black and white) |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781452218410 (ebook) : |