The SAGE handbook of persuasion : developments in theory and practice /

Persuasion is presented here on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each...

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Bibliographic Details

Uniform Title:	Persuasion handbook.
Other Authors:	Dillard, James Price (Editor), Shen, Lijiang (Editor)
Format:	eBook
Language:	English
Published:	Thousand Oaks, California : SAGE Publications, 2012.
Edition:	Second edition.
Subjects:	Persuasion (Psychology) > Social aspects. Persuasion (Rhetoric) Electronic books.
Online Access:	Connect to the full text of this electronic book