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The SAGE handbook of international marketing /

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In an internationally minded and detailed analysis, the contributors seek to examine the state-of-the-art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field.

Bibliographic Details
Other Authors: Kotabe, Masaaki, Helsen, Kristiaan
Format: eBook
Language:English
Published: London : SAGE, 2009.
Subjects:
Export marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:In an internationally minded and detailed analysis, the contributors seek to examine the state-of-the-art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field.
Item Description:Includes index.
Physical Description:1 online resource (xviii, 548 pages) : illustrations.
Audience:Specialized.
ISBN:9780857021007 (ebook) :